How it works
Four steps. No dashboard to learn.
Once it is set up, you do nothing. Leads get answered whether or not you have your phone in your hand.
A lead comes in
Someone fills in the form on your website, or emails you directly. Both arrive in the same place.
The AI writes a reply
It has been told what your business does, where you work, and how you talk to customers. It answers what the person actually asked — and if it doesn't know something, it says someone will follow up rather than making an answer up.
The reply sends
From your email address — within seconds of a form submission, or within 15 minutes of an email reaching your inbox. Either way the prospect is talking to your business while they are still thinking about the problem.
Everything gets logged
The lead, the reply, and the timestamp go to a Google Sheet you own. You can read every conversation it has had on your behalf.
Questions
Does it pretend to be a person?
No. It writes in your business's voice, but it is instructed never to claim to be a specific human being. If a prospect asks directly whether they are talking to a person, it tells them the truth.
What stops it from promising something I can't do?
It is given an explicit list of the services you offer and is instructed to refuse anything outside it — saying you'll check and follow up instead. It is also told never to invent prices, availability, or timeframes. Those are hard rules in the instructions, not suggestions.
Can it book appointments?
Not yet. Booking is part of the Response + Scheduling tier, which is still in development. Today the reply can say someone will follow up to arrange a time — it will not claim a time is confirmed.
How long does setup take?
I set it up with you directly, usually within a few days of you sending your details. It involves connecting your email, writing the instructions around your services, and testing it end to end with real messages before anything reaches a real customer.
What if it gets one wrong?
Email me and the instructions get adjusted. Every lead is logged, so you can see exactly what was sent and when — you are never guessing about what happened.
Does it answer phone calls?
No — and calls are the one channel that already has a safety net: your voicemail. A written inquiry has nothing. When someone fills in your form at 9pm or emails on a Sunday morning, no machine picks that up — it just waits, going cold, until you next look. That is the gap this closes. It answers around the clock, but evenings, weekends and mid-job are where it earns its keep, because that is when written leads get lost.
If nearly all of your inquiries arrive by phone, this is not the right fit yet — better you know that now.
Do I need to change my website or my email?
No. It connects to the email address you already use and, if you want the form channel, to the form you already have.